OpenAI | Apple

Global Product Marketing and Enablement Leader

Product Marketing That Builds Trust

Market PositioningCustomer ProofField Readiness

I turn complex products into clear market stories, credible customer proof, and field programs that help people understand what changes, why it matters, and how to adopt it.

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20+years building product stories, learning programs, and customer-facing systems

1M+educators reached through Apple learning and community platforms

17languages supported for global educator resources

85%conversion into multimillion-dollar partnerships from executive briefings

25%course completion lift through redesigned learner journeys

Selected Work

Marketing, enablement, and customer-facing leadership in one career arc.

The common thread is helping people understand new possibilities: market the product clearly, give customers credible proof, equip the field, and turn early practice into stories others can follow.

OpenAI

Education Market Story and Customer Proof

Leads education messaging, customer narratives, sales materials, executive content, and community programs that make product value visible to institutions.

Apple

Global Enablement Platform

Built and launched Apple Teacher Learning Center, now Apple Education Community, reaching more than one million educators in 17 languages.

Calbright

Customer Success and Platform Adoption

Led a 50-person organization and introduced a build-test-scale operating model that improved course completion by 25% and shortened time-to-completion.

Field Presence

Conference and Executive Experience Design

Designed high-impact conference and briefing programs, including Apple's return to ISTE and immersive experiences for 20,000+ educators annually.

Expertise

Product MarketingCustomer EnablementExecutive Storytelling

Product Marketing & GTM

Builds positioning, launch narratives, customer evidence, and cross-functional plans that give markets and field teams a clear reason to act.

Customer Enablement & Adoption

Turns product capabilities into practical learning journeys, communities, and customer-ready resources that help people adopt new ways of working.

Executive Programs & Customer Storytelling

Shapes briefings, conference experiences, customer stories, and executive-ready materials for high-stakes conversations.

Executive briefingsCustomer advisory boardsConference experiencesSales enablement systemsCommunity programsLaunch narrativesMarketing workflow prototypesCustomer interview engines

Experience

Built across OpenAI, Apple, statewide education, and school-based innovation.

Lead education GTM campaigns, customer storytelling, vertical messaging, launch assets, executive briefings, and strategic marketing programs for OpenAI.

Define positioning, audience frameworks, and market stories that make product value clear for institutional leaders, practitioners, and ecosystem partners.

Build website content, vision decks, keynote materials, sales programs, objection responses, and customer-facing stories that connect product strategy with customer proof.

Interview customers and develop stories for web, campaigns, sales materials, executive audiences, and field conversations.

Build communities for beta testing, ambassadorship, amplification, advisory boards, lab-style feedback forums, and product feedback.

Use Codex and related tools to compare messaging directions, structure reusable content, and prototype stronger marketing operations.

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Writing Samples

Writing samples across strategy, learning, customer, and product storytelling.

Open a sample to see context, audience, role, and a short preview before visiting the full piece.

Apple Books | 2017

Elements of Leadership: Lead whole-school innovation with Apple

Lead whole-school innovation with Apple

A leadership resource for whole-school innovation, translating Apple Education's work with innovative schools into a practical framework for change, technology planning, and learning environments that are connected, collaborative, creative, and personal.

Role: Leadership narrative and change framework
Audience: School leaders, district teams, and education decision-makers
Format: Interactive book

Open sample

Education

Academic background across learning, writing, and interdisciplinary study.

Harvard Graduate School of Education

EdM, Teaching and Curriculum

Vermont College

MFA, Creative Writing

Tufts University

BA, English Literature, Pre-Health Track

Contact

Let's build the story your next product needs.

Open to senior product marketing, customer enablement, GTM, executive briefing, and customer storytelling conversations.

linkedin.com/in/the-don-orth